Mercator

New and improved

As a new football season begins in England, the fans are revolting at certain clubs, notably Manchester United and Arsenal, neither of whom have bought any new players of any worth

Manchester United are reigning champions so you might imagine that fans would be happy to leave well enough alone while Arsenal have qualified for the Champions League for the sixteenth consecutive season

But, no, neither set of fans is happy and the moral of the story is that any brand, no matter how successful, needs to be refreshing itself all the time, or its 'supporters' will get a little restless.